Will Facebook changing brand advertising forever?

Bryan Person from LiveWorld – www.liveworld.com – speaks with Buddy Media CEO Michael Lazerow about Facebook marketing and advertising opportunities for brands. Michael will speak at LiveWorld’s upcoming LiveBar event at the Roger Smith Hotel in New York City on Tuesday, March 24, 2010. Registration information for that free event is here livebarnyc3.eventbrite.com Show Notes: * Michael Lazerow explains why Facebook is “changing brand advertising forever.” * Michael fields a Twitter question from Eric Schwartzman about the state of Facebook analytics. * Michael says that evaluating Facebook’s impact on a business is “very much a work in progress.” * Michael offers several examples of successful brand efforts in Facebook, including Anheuser-Busch, Southwest Airlines, and the movie “Twilight.” * Michael argues that the companies seeing the most social media success are those that “fully commit.” — * LiveBar, Live! events are organized by LiveWorld, a social media marketing agency based in San Jose, California, and with additional offices in New York City and London. *Edited and published by LiveWorld’s Bryan Person, who also embeds some of these videos on his social media blog – LiveWorld.com * Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Attribution to “Bryan Person, LiveWorld”