Product Description
The Social Media Survival Guide reveals social media best practices within the context of traditional marketing, corporate communications, and public relations. The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplac… More >>
I’m guessing I’m not alone when I say that social media has been on my “to-do” list for quite some time, but I hadn’t been convinced that this was an area that could propel my organization’s marketing efforts–especially as an under resourced nonprofit! Then came The Social Media Survival Guide. This book not only demystifies social media by taking readers through smart planning and implementation, but it walks them through parts of the process I hadn’t considered, such as the need for a social media policy and guidelines for employees. This book will help companies do social media right the first time.The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media
Rating: 5 / 5
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