- ISBN13: 9780137152223
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity–both personal and professional–and use the social filters on the Web to connect with the world around them.” –Sheryl Sandberg, Chief Operating Officer, Facebook “…A must-read for CEOs and other executives … More >>
There are several books and websites which teach you how to develop applications for facebook but there aren’t any resources which explain how facebook applications can be used to generate revenue. This book explains in detail how revenue can be generated by using facebook to enhance your business opportunities. The author’s personal experience in creating the first business application on facebook gives this book a huge amount of credibility.
The best thing about this book for me is the author’s enthusiasm. Her belief that we are on the verge of another tech revolution is inspiring and exciting and that to me makes this book all the more worth it.
Rating: 5 / 5
For those trying to figure out how to use Facebook as a tool to enhance business opportunities and ecommerce, this book has a lot of the answers. Really like the case studies of how actual businesses are using social networking in real life. Of course the SalesForce – Facebook app is a huge advantage for Salesforce customers … and its free! I also found the history and in depth analysis of why Facebook is so popular for the first time explains the phenomenon in simple and understandable terms. If she is even half right in her belief that we are on the verge of another breakthrough which will be as big as was the creation of the internet, this book will have prepared you and will be worth it.
Rating: 5 / 5
The Facebook Era notes that it seems that in each decade there is another major innovation that changes the face of business. Social marketing is just the next logical step. Therefore, as with each previous advancement, those in the business world again need to learn new rules and master new skills.
Today, many people are using Facebook to promote their work in new and exciting ways. Unlike conventional advertising, social networks like Facebook make use of personal connections. It’s inexpensive and fairly easy to do.
It sounds easy enough but mistakes can be costly. The Facebook Era teaches the entrepreneur the ins and outs of Facebook and several other social networks. Business owners can then use this information to pinpoint which sites and which techniques would be most appropriate given their products or services.
Rating: 5 / 5
First off, I wish that we could give books a 1/2 star….because 4 out of 5 stars is to low. I really enjoyed this book. Owning a small e-commerce business, I wanted to figure out the best strategy to get inside of Facebook and really use it effectively.
What this book does very effectively, is show you how powerful social media, specifically Facebook, can be if used correctly. However, despite the history, case studies, and general information, I was hoping for more specific examples on how to make it work…for you.
In the next edition, I would love to get some concrete examples of how you can effectively build up the initial following. I know, in theory, the viral nature of Facebook, but with it being such a new technology, some practical steps to building a following (without simply resorting to display advertisements), would be appreciated.
Rating: 4 / 5
The loose relationships that bind social network users are a one of the most valuable commodities of Facebook, according to Clara Shih, author of The Facebook Era.
As individuals, Shih contends that we have two sources of personal competitive advantage: human capital and social capital. The former is the natural talents, characteristics and abilities of an individual. The later is the ability to leverage relationships with others to get things done.
According to Shih, the weak social ties created by social networks build social capital and drive an informal, but powerful, quid-pro-quo social exchange. “Individuals with greater social capital close more deals, are better respected and get higher-ranking jobs,” Shih said. “Online social networks offer access to social capital, empowering those who are well connected with private information, diverse skill sets, and others’ energy and attention.”
Online social networks make it EASIER TO ASK FOR FAVORS and HARDER TO DENY OTHERS’ REQUESTS. As a result, according to Shih, weak ties carry the greatest amount of social capital. They are low maintainence and high value.
Read this entire review at: http://socialmeteor.com/2009/05/13/shihs-got-game-the-facebook-era/
Rating: 4 / 5