Image via CrunchBase

by Veena Krishnan

Yelp.com was founded in July 2004 by two young entrepreneurs: Jeremy Stoppelman, and Russel Simmons who had worked together at PayPal. They initiated concept of an online city guide with Web 2.0 functionality, allowing “real users” to write “real reviews” about almost any type of business — from restaurants to dentists, [...]