The Facebook Era_ Part 5 of 5- Persona Marketing

Clara Shih presents persona marketing case studies. Learn about engagement strategies which humanize products, brands, and services to foster direct consumer relationships in the social graph. Check out this special offer The Facebook Era Marketing Guide Free Download www.informit.com

he Facebook Era_ Part 3 of 5- Facebook Marketing

Clara Shih describes powerful tools available to the Facebook marketer to measure campaign efficacy. Learn how to track the incidence and sentiment of keywords using Facebook Lexicon, how to use Newsfeeds, and more. Check out this special offer The Facebook Era Marketing Guide Free Download www.informit.com

The Facebook Era_ Part 2 of 5- New Modes of Communication

Clara Shih discusses how social networks have developed new modes of communication and how they offer businesses immense opportunities to transform customer relationships for profit. Check out this special offer The Facebook Era Marketing Guide Free Download www.informit.com

The Facebook Era_ Part 4 of 5- Precision Marketing

Clara Shih describes how Facebook helps businesses deliver the right message, to the right person, at the right time using hyper-targeted Facebook ads. Learn how Facebook facilitates precision marketing by exploiting consumer latent interest. Check out this special offer The Facebook Era Marketing Guide Free Download www.informit.com

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