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	<title>Social Media Jam &#187; consumer</title>
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		<title>Everything You Ever Wanted to Know About Social Media, but were afraid to ask&#8230;: Building Your Business Using Consumer Generated Media</title>
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<p>Product DescriptionSocial media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In Everything You Ever Wanted to Know About Social Media, but were afraid to ask&#8230;, author and public relations professional Hilary JM Topper, MPA provides an understanding of social media.  [...]]]></description>
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		<title>Yelp &#8211; A Human&#8217;s Best Friend</title>
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		<pubDate>Sun, 27 Dec 2009 18:28:17 +0000</pubDate>
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Image via CrunchBase



<p>by Veena Krishnan</p>
<p>Yelp.com was founded in July 2004 by two young entrepreneurs: Jeremy Stoppelman, and Russel Simmons who had worked together at PayPal. They initiated concept of an online city guide with Web 2.0 functionality, allowing &#8220;real users&#8221; to write &#8220;real reviews&#8221; about almost any type of business — from restaurants to dentists, [...]]]></description>
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