Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated Media

Product DescriptionSocial media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In Everything You Ever Wanted to Know About Social Media, but were afraid to ask…, author and public relations professional Hilary JM Topper, MPA provides an understanding of social media. [...]

Yelp - A Human's Best Friend

Image via CrunchBase

by Veena Krishnan

Yelp.com was founded in July 2004 by two young entrepreneurs: Jeremy Stoppelman, and Russel Simmons who had worked together at PayPal. They initiated concept of an online city guide with Web 2.0 functionality, allowing “real users” to write “real reviews” about almost any type of business — from restaurants to dentists, [...]

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