In this day and age we are all faced with the reality that there are a number of new ways in which we can communicate. These methodologies are completely different to what our grand parents were used to. Perhaps the best example of this is social media.
The term social media refers to any form of communication that is done online in terms of web logs (called blogs), social networking, forums, bulletin boards, online communities and more recently, micro blogging like Twitter. All of these inform us and given that we read things that are of interest to us by people that we are interested in, this is called social media.
The trend has effectively taken the world by storm and there are many people who are now actually specialists in this type of communication. It is important to remember that especially for companies that would look to advertise, they have to ensure that they are using the latest form of media available and this is what social media has become.
Social Media For Advertisers
One of the main challenges for advertisers is to figure out just what sort of social media they should be using. The main reason for the difficulty is the fact that the effectiveness of a particular social medium is not always measurable and this is something that makes it difficult to choose or more importantly justify the choice of a particular type of social media.
Use Multiple Platforms
In the end it makes sense that one has to simply take a pragmatic approach to the whole issue and it is better to have a combined methodology that takes into account various types of social media. In this way one can at the very least ensure that they have covered all the bases and as they gain in experience they will find out how to better leverage one medium against the other.
Interactivity Is Key
One of the most important elements of social media is that this is an interactive means of advertising and communicating. This is not a situation where the advertiser tells the buyer what to think, but more allows the consumer to have their say about a certain product or service and this gives it more credibility.
At first companies were afraid of putting themselves out there as they felt that they would be increasing their vulnerability. While this is true in one instance, it has been proven that this is definitely the way to go with a more savvy customer base.
So social media is not just for catching up with your friends, it is also an important form of communication for businesses and there is a whole world out there to be explored.