#smallbizPR Q2: Has social media changed the way businesses have to market themselves?

www.10yetis.co.uk with http and www.businesszone.co.uk Part of the ‘Can and should businesses do their own PR and social media marketing?’ series. Q2 (of 5): Has social media changed the way businesses have to market themselves? On Tuesday 24th April, at Watershed in Bristol, in association with BusinessZone.co.uk and The Pitch 2012, 10 Yetis PR Agency and A Social Media Agency hosted a roundtable event discussing this, and many other aspects of PR and marketing. The roundtable explored the merits of doing your own marketing and PR, and gave attendees the opportunity to pick the brains of some of the region’s best marketing and business minds. BusinessZone.co.uk editor Dan Martin led the discussion with the following panel members: – Andy Barr — managing director of 10 Yetis PR Agency – Laura Edwards — account manager, A Social Media Agency – Sharon Flaherty — head of content and PR, Confused.com – Sarah Pinch — Head of Communications University Hospitals Bristol NHS Foundation Trust, winner of the inaugural CIPR/IoD Comms Director of the Year 2011, CIPR Chair – Penny Amey — marketing manager at Trunki, as seen on the BBC’s Dragons’ Den – Helen McAvoy, co-founder, Rocktails – Dave Harvey, the BBC’s business correspondent in the West of England Relevant website links: 10 Yetis PR Agency: www.10yetis.co.uk A Social Media Agency www.asocialmediaagency.com BusinessZone.co.uk www.businesszone.co.uk The Pitch 2012 www.thepitchuk.com Watershed (venue) www.watershed.co.uk