SXSWi 2013 PanelPicker Submission Topic for Speaker, Colleen Hartman: “When your co-workers or customers don’t get it” You’ve been tasked with making social media a part of your marketing plan (because it’s getting all the buzz) but your co-workers or customers don’t get it — or its benefits. You need to get your brand out there while building internal and external champions. Learn how to move others from a traditional marketing mindset to the power of integrated engagement. Use organic methods to boost SEO and impressions giving you metrics to back your strategy while enhancing it with paid media promotion mixed-in. Develop a train-the-trainer mentality, so you’re not the only one leading the charge. Questions that would be answered in this panel at SXSWi: 1. How do you convince a CEO of a major corporation or a principal of your mom-and-pop shop that they need to get involved with social media — and that it’s not just playing on the Internet? 2. How can you use metrics to show them that social media reaches the audience they need? 3. How do you get people talking about the brand on social media? 4. Do likes and followers show the full impact of the brand’s reach? 5. How do you decide when to, or if you should, enhance organic efforts with paid promotion on social platforms?