Interview Question: “What is a Social Media Strategy?” answered by Robert Lavigne (@RLavigne42)

AVAILABLE FOR HIRE RLavigne42.com Originally Aired on BlogTalkRadio’s The Customer Experience Show – Episode 40 with Robert Lavigne http Question: What’s Social Media & Social Media Strategy? Answeredby Robert Lavigne (@RLavigne42) on January 2, 2011 Social is just an Element. Media is Media! Media: Exposure, Influence & a Call to Action Quantitative: Return on Investment (ROI) – Tranditional Media Measurement Qualitative: Return on Engagement (ROE) – The Social Measurement Factor Social Media scales the level of Call to Action The Three Degrees of Connectivity “I’ll Tell Two Friends…And You Tell Two Friends…And So On…And So On…” – Faberge Shampoo Television Commercial Traditional Era: 2^2 Social Era: 2000^2000 Social Media Provides an Exponential Reach that Traditional Cannot Social Media has given us a challenge of Scale A Social Media Strategy allows you to Scale Social takes your Strategy across the Board Social is but ONE Element Media Remains Exposure, Influence and a Call to Action