Social networking sites like facebook, twitter and linkedin are becoming a means for businesses to develop contact and in the process helping to do more business. But there are a few things which the business would have to look into before they jump into the social networking bandwagon.
Some people think that joining a social networking site is going to improve business by just talking about their business and selling their products. One must understand that its not an advertising space. Its a place to network and communicate with people and not sell products.
Always think social networking sites as a party, its a place where you meet people. Talk about your interests, what you would do in your free time etc. You don’t sell your products in a party, people would just walk away from you. Same is the case with social networking sites. If you start promoting your products people would not be interested in following you. They might think you are a spammer and would move away from you. So what you do in social networking sites is help people, be compassionate. Among other things you do while social networking is tell what you do for living, and this should not be the only thing you do.
A great way to promote your business is to Blog. Tell everything about you in your blog, what you do , what kind of services you provide etc. Provide stuff which might interest people something that will make people to follow you or subscribe to your channel. The stuff that interests people is quality content.
Always give a link of your blog in the social networking sites. Anybody who finds you interesting will check it out. Here is where he will find out that you are an expert in ( internet marketing or whatever you are a expert in). But it is not required that the person who is visiting your blog would be interested in buying your services, but he/she might recommend you to someone who might be looking out for services you provide.
This is really how you can generate business from social networking and not by promoting yourself on networking sites
Let me know of your comments.