Product Description
This book focuses on what is happening in the interactive market space and describes how the organization can participate in this new marketing opportunity. This book will provide practical guidelines that can help marketing managers and their organizations understand how to communicate with users and customers while beginning the social interactivity marketing journey.
The evolving social media expansion requires the organization to develop an appealing and… More >>
Handbook of Social Media Marketing: Five Principles of Online and Social Network Interactivity
