www.socialmediahive.comWith over 500 Million people on Facebook and an estimated 280 million with Twitter accounts, there is no doubt that social media is a huge and impressive marketing tool for your marketing arsenal. The significance of social media for businesses is not to be taken lightly. Expanding your brand’s potential reach via Facebook, Twitter, YouTube and more, has become the holy grail of marketing. According to a recent Exact Target study, 69% of all Facebook users are a fan of one or more company Pages, leaving little room for argument that social media marketing can have significant impact on your business and ultimately, sales. In fact, a whopping 92% of marketers are already using Facebook today, according to a study from Social Media Examiner, with 75% of them planning on increasing their activity in the future. But how are small businesses using social media, let’s look at a real business as case study. Flowers Made Easy is a small florist shop in Ireland that also sell flowers online. Along with other marketing practices, they use social media.