Sure, we all know there is a wealth of information to be had on the interwebs for free, but, and that’s a big but, you should always keep in mind the source of said information. A lot of it is accurate, a lot of it isn’t – that’s for you and the community to figure out. Having said that, there is still a great source of information out there, and it comes in an increasingly forgotten form…
BOOKS!
That’s right! I said it, books. Most of us grew up reading books, and truly, they really are fundamental. Luckily for us, some of the gurus in the social media field have taken the time to write these ancient artifacts we know as “books”, and make no mistake, there are some absolute golden reads out there right now, ready to be read, by you.
So I decided to come up with a short list of five great social media related books that anyone in the field should read as soon as possible. A lot of people out there claim to be social media experts, gurus, legends, etc. So whether you fit that or not, these are all worth a read, and will definitely expand your knowledge on the subject. By no means will be you be an absolute expert after digesting these books, but I can assure you that you’ll be ahead of the game compared to A LOT of people out there. Seriously.
Here is the list, and if you have any recommendations, feedback, or anything to say about the selections, feel free to chime in below. Otherwise, enjoy!
1. The Cluetrain Manifesto – by Christopher Locke (Author), Rick Levine (Author), Doc Searls (Author), David Weinberger (Author)
2. I’m on Facebook–Now What???: How to Get Personal, Business, and Professional Value from Facebook – by Jason Alba (Author), Jesse Stay (Author), Lee Lorenzen (Foreword), Robert Scoble (Afterword)
3. Groundswell: Winning in a World Transformed by Social Technologies – by Charlene Li (Author), Josh Bernoff (Author)
4. Twitter Power: How to Dominate Your Market One Tweet at a Time – by Joel Comm (Author), Anthony Robbins (Foreword), Ken Burge (Contributor)
5. Social Media Marketing: An Hour a Day – by Dave Evans (Author), Susan Bratton (Foreword)
These are all fantastic books, and should be on the shelf of of anyone in marketing or those interested in social media. Don’t be scared to venture back into the wonderful world of books (did I just say that?), because in this day and age, you can find some surprisingly up-to-date and relevant titles that will definitely expand your knowledge.
